Built for the Field, Backed by Community
At Shallow Water Co., we’ve built more than a brand — we’ve built a movement rooted in authenticity, passion, and the pursuit of the outdoors. What began with a group of waterfowl hunters has grown into a nationally recognized name that resonates with those who live for muddy boots and early mornings.
By becoming a retailer, you're aligning with a brand created by hunters, for hunters — backed by quality products and a loyal community. As we expand our lineup into new apparel and gear, we’re inviting you to grow alongside us.
Why Partner with Us?
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Premium Products
From best-selling performance hats to comfort-first tees, our gear is tested in the field and built for real-life outdoorsmen and women.
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Competitive Margins
Retail partners receive competitive retail pricing, with flexible restock options and seasonal pre-booking opportunities.
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Territory Protection
We honor a 20-minute drive-time exclusivity policy to protect your investment. Major barriers like interstates or waterways are considered in boundary exceptions. First-come, first-served.
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Dedicated Rep Support
Every wholesale partner is assigned a direct representative to help you select, stock, and succeed. We're here to make your experience smooth, profitable, and personalized.
