About The Brand
Shallow Water Co is more than just an apparel company — it’s a brand born from a genuine love for waterfowl hunting and a lifestyle shaped by time spent outdoors. What began in 2019 as a one-off hat made for a tight-knit group of hunting friends has evolved into a growing community of passionate outdoorsmen and women who live for early mornings in the blind and late nights by the fire.
We build gear that speaks to hunters, anglers, and outdoor enthusiasts across the country. From our first drop to our latest run, the mission has always been the same: create something that feels like it belongs in your story, because it comes from ours. Every product we offer is a reflection of those moments — simple, real, and rooted in the pursuit.
Shallow Water, Where the Ducks Feed.
About Our Founder, Luke
“I started Shallow Water Co. to share my passion for duck hunting. The time spent outdoors, and the people you meet along the way, make it all worth it.” —Luke Trueheart
Luke Trueheart grew up chasing ducks and soaking in every part of the outdoor experience. His hands-on approach to building this brand reflects the same grit and appreciation for tradition that defines waterfowl hunting.
What started with a hat now includes tees, hoodies, decals, and more — and as the brand grows, Luke stays grounded in his original mission: to inspire others to get outside and live their passion.
