Our Story
Shallow Water Co is not just a brand; it’s a testament to the power of passion and friendship.
Our journey began in 2019 in Oxford, North Carolina, when Luke Trueheart, our founder, decided to create a hat that reflected his love for the outdoors. What started as a simple design quickly became a hit among his friends, leading Luke to expand his creations into a full-fledged apparel line.
I started Shallow Water Co. to share my passion for duck hunting. The time spent outdoors and all the awesome people you meet all over the country is one of my favorite things about it.
Our brand’s name is inspired by our love for chasing mallards and black ducks, and you will always find them way off in the woods in some “Shallow Water.”
We hope our brand can urge others to get outdoors and see why we love this sport so much.
Shallow Water, Where the Ducks Feed
#Liveyourpassion
Our Story
Shallow Water Co is not just a brand; it’s a testament to the power of passion and friendship.
Our journey began in 2019 in Oxford, North Carolina, when Luke Trueheart, our founder, decided to create a hat that reflected his love for the outdoors. What started as a simple design quickly became a hit among his friends, leading Luke to expand his creations into a full-fledged apparel line.
I started Shallow Water Co. to share my passion for duck hunting. The time spent outdoors and all the awesome people you meet all over the country is one of my favorite things about it.
Our brand’s name is inspired by our love for chasing mallards and black ducks, and you will always find them way off in the woods in some “Shallow Water.”
We hope our brand can urge others to get outdoors and see why we love this sport so much.
Shallow Water, Where the Ducks Feed
#Liveyourpassion