[{"id":448893387008,"handle":"bestsellers","updated_at":"2026-04-09T07:37:08-06:00","published_at":"2025-05-15T13:28:31-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"\u003cp data-end=\"636\" data-start=\"315\"\u003e\u003cstrong\u003eThe Shallow Water Co. Essentials \u003c\/strong\u003efeatures our best-selling waterfowl apparel and hunting lifestyle gear — all built for the blind, the campfire, and everywhere in between. \u003c\/p\u003e\n\u003cp data-end=\"768\" data-start=\"638\"\u003e\u003cstrong\u003eFrom waxed hats to heavyweight hoodies and soft everyday tees, this curated collection makes duck season easier—so you can focus on the hunt.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-15T19:41:52-06:00","alt":null,"width":1536,"height":2048,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/DSC00879_f7a46c52-3a47-4ed3-b4b8-d9e49fd901ce.jpg?v=1761615535"}},{"id":420962173184,"handle":"hats","updated_at":"2026-04-09T07:34:34-06:00","published_at":"2024-05-29T00:25:24-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Hats","body_html":"\u003cp data-start=\"278\" data-end=\"532\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom waxed canvas to Bottomland camo, our hats are made for early mornings in the blind and late nights by the fire. Built with grit and weather resistance, each style carries the story of the hunt and the style of the crew. Whether you're chasing mallards or hauling gear to camp, these hats perform through every season.\u003c\/p\u003e\n\u003cp data-start=\"278\" data-end=\"532\"\u003e\u003cstrong\u003eDesigned by hunters, for hunters — no fluff, just field-ready fit.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2024-05-29T00:25:23-06:00","alt":null,"width":1080,"height":1350,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/LafkY8-Q.jpg?v=1775741236"}},{"id":420947886336,"handle":"new-arrivals","updated_at":"2026-04-09T07:38:59-06:00","published_at":"2025-11-14T15:47:29-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New Arrivals","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew drops. Same grit. These are the latest products from Shallow Water Co. — made for the hunt, inspired by tradition, and ready for your next chapter. Each release reflects the season, the story, and the spirit of the crew.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFirst in is best dressed — don’t wait to gear up.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-15T13:40:47-06:00","alt":null,"width":2048,"height":1365,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/DSC00879.jpg?v=1775741938"}}]
Built for long days outdoors, the Bottomland Performance Hat is designed to handle everything from early spring turkey hunts to hot summer afternoons on the water. Lightweight, breathable, and made for all-day comfort, this hat keeps you cool when the temperature rises and performs when it matters most.
Constructed with a Mid Pro 5-panel fit and a perforated back, it offers optimal airflow and a comfortable, secure feel. The sweat- and stain-resistant fabric helps keep it looking clean, while its water-resistant build is ready for whatever the day throws at you.
And when it matters most — it floats, so you don’t have to worry about losing it on the water.
Features:
Lightweight, breathable performance fabric
Mid Pro 5-panel construction
Perforated back for maximum airflow
Sweat- and stain-resistant
Water-resistant
Floats on water
From the woods to the water, this is a go-to hat built for the outdoors.
Born in North Carolina and built by hunters, for hunters. We create quality gear inspired by our passion for waterfowl, the outdoors, and the bonds built in the blind. Join a growing community that lives for early mornings, loyal dogs, and memories made in the woods.
