[{"id":448893387008,"handle":"bestsellers","updated_at":"2026-06-04T10:34:26-06:00","published_at":"2025-05-15T13:28:31-06:00","sort_order":"manual","template_suffix":"specialty","published_scope":"global","title":"Best Sellers","body_html":"\u003cp data-end=\"636\" data-start=\"315\"\u003e\u003cstrong\u003eThe Shallow Water Co. Essentials \u003c\/strong\u003efeatures our best-selling waterfowl apparel and hunting lifestyle gear — all built for the blind, the campfire, and everywhere in between. \u003c\/p\u003e\n\u003cp data-end=\"768\" data-start=\"638\"\u003e\u003cstrong\u003eFrom waxed hats to heavyweight hoodies and soft everyday tees, this curated collection makes duck season easier—so you can focus on the hunt.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-15T19:41:52-06:00","alt":null,"width":1536,"height":2048,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/DSC00879_f7a46c52-3a47-4ed3-b4b8-d9e49fd901ce.jpg?v=1761615535"}},{"id":481018970368,"handle":"fathers-day-gift-guide","title":"Father's Day Gift Guide","updated_at":"2026-06-04T12:37:21-06:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGive Dad gear he’ll actually use this Father’s Day. From waterproof, floating performance hats to hard‑working tees, hoodies, and shorts, the Shallow Water Co Father’s Day Gift Guide is packed with outfitting ideas for dads who spend their time hunting, fishing, and living outside.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-06-04T12:34:40-06:00","sort_order":"most-relevant","template_suffix":"gift-guide","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":480988332288,"handle":"gifts-under-75","title":"Gifts Under $75","updated_at":"2026-06-04T12:54:51-06:00","body_html":"","published_at":"2026-06-03T16:38:13-06:00","sort_order":"best-selling","template_suffix":"promo-collection","disjunctive":true,"rules":[{"column":"variant_price","relation":"less_than","condition":"75.01"},{"column":"variant_compare_at_price","relation":"less_than","condition":"75.01"}],"published_scope":"global","image":{"created_at":"2026-06-03T16:37:27-06:00","alt":null,"width":2048,"height":2048,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/Gifts-Under-50_Fathers-Day-Gift-Guide_SWC-CI_25034c11-15be-4530-b3fd-2ee9e6eb454f.png?v=1780599291"}},{"id":420947886336,"handle":"new-arrivals","updated_at":"2026-06-04T10:35:00-06:00","published_at":"2025-11-14T15:47:29-07:00","sort_order":"created-desc","template_suffix":"specialty","published_scope":"global","title":"New Arrivals","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew drops. Same grit. These are the latest products from Shallow Water Co. — made for the hunt, inspired by tradition, and ready for your next chapter. Each release reflects the season, the story, and the spirit of the crew.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFirst in is best dressed — don’t wait to gear up.\u003c\/strong\u003e\u003c\/p\u003e","image":{"created_at":"2025-05-15T13:40:47-06:00","alt":null,"width":2048,"height":2048,"src":"\/\/shallowwater.com\/cdn\/shop\/collections\/New-Arrivals-At-Shallow-Water-Co_Collection-Image.png?v=1780512792"}}]
