New Gear. Same Grit.

Fresh drops built for the blind, the boat, and everything after. From waxed hats to cold-season layers, every new piece is rooted in tradition and designed to perform. These aren’t trends — they’re essentials, refined and field-ready.

1 12

Give Gear That Hits Different

Explore our Holiday Gift Guide — rugged picks for hunters, outdoorsmen, and anyone who lives where the ducks feed. Wrapped and ready for the season.

Holiday Gift Guide

Holiday Gift Guide

The Shallow Water Co. Holiday Gift Guide features our best-selling waterfowl apparel...

Holiday Gift Guide

PRE ORDER- Black Duck-All Waxed Rambler Hat PRE ORDER- Black Duck-All Waxed Rambler Hat

PRE ORDER- Black Duck-All Waxed Rambler Hat

PRE ORDER- Black Duck-All Waxed Rambler Hat

$35.00 USD
$35.00 USD
Where the Ducks Feed Hoodie | Khaki

Where the Ducks Feed Hoodie | Khaki

Where the Ducks Feed Hoodie | Khaki

$60.00 USD
$60.00 USD

  • Free shipping on any order total $100+

  • Green baseball cap on a white background

    Mystery hat added on $75+ through Dec 15th

  • Green silhouette of a Christmas tree on a white background

    Order by Dec 12th for guaranteed Christmas delivery

1 3

Shop the Core Gear

Built for the blind. Ready for every season.

  • Hats

    Hats

    From waxed canvas to Bottomland camo, our hats are made for early...

    Hats

  • Hoodies

    Hoodies

    From frosty mornings in the blind to laid-back evenings by the fire,...

    Hoodies

  • Shirts

    Shirts

    Our tees are more than soft — they’re lived-in, field-ready, and packed...

    Shirts

  • Accessories

    Accessories

    Dial in your gear with accessories that finish the setup. Tags, patches,...

    Accessories

1 4

About Shallow Water Co.

At Shallow Water Co., we design premium waterfowl hunting apparel built for performance, durability, and comfort — made for hunters who thrive in the elements and demand gear that keeps up, in the marsh or beyond.

  • Rooted in Tradition. Built for the Hunt.

    Shallow Water Co. creates gear rooted in waterfowl heritage — rugged, honest, and made to perform. We design for hunters who live their passion, season after season.

    About the Brand 

  • Carry Our Gear in Your Store.

    We’re looking for retailers who serve real outdoorsmen. If your customers live for the hunt, let’s bring Shallow Water Co. to your shelves.

    Become a Retailer 

Tees Built for Hunting Season

Lightweight, durable, and made for whatever the day brings. Shop our go-to tees for training dogs, scouting spots, or just kicking back in the heat.

View all

Top It Off Right

From classic camo to our new Sandbar style, explore hats built for summer days, duck blinds, and everything in between.

1 6
View all